>So my newest Blogmania sponsor, Terracycle, is really into recycling and so into our environment, in many ways. They make some really, really fun items out of what others might just toss away into a landfill, to sit for years and years. You can read about what they do here.
Aveeno lotion tubes can now be upcycled through Terracycle and is launghing a Road to Healthy Skin Tour. I’m going share most of the press release in a minute with you but I wanted to note, that when my kids get dry skin (especially in wintertime) or have an allergic reaction, they usually go into the tub with the Aveeno soothing oatmeal bath. I love that Aveeno is a huge brand looking to encourage and help people recycle- and upcycle!! I know so many families who swear by Aveeno for babies, kids and adults (and dogs. I do have a friend who uses Aveeno baby wash on her dog because she loves the smell) and I think this partnership between Aveeno and Terracycle is going to make them all love it a little bit more.
Press Release:
AVEENO PROMOTES HEALTHY SKIN AND A HEALTHY EARTH
TRENTON, N.J., JUNE 29, 2010 — Each year hundreds of millions of cosmetic tubes are needlessly discarded and end up in landfills. As part of its commitment to the environment, AVEENO® has joined with innovative eco-capitalist company TerraCycle to stop the waste and provide a second life for cosmetic tubes.
Now every time you finish an AVEENO® product you can save the tube and send it in to TerraCycle – who will upcycle the tube into fun new innovative products. For each tube received, AVEENO® will donate $.02 to the non-profit organization or school of your choice.
Participation in the AVEENO® Beauty Brigade is completely free – there are no fees and all shipping is covered by AVEENO®. Sign up by going to www.TerraCycle.net/Brigades
Aveeno is also on a mission to promote healthy habits with its Road to Healthy Skin tour. The tour will be in different cities throughout July, August and September to educate the public about the dangers of sun exposure and promote the use of sun protection. The Tour bus (a 38-foot RV with two exam rooms) will provide free, full-body skin exams by local dermatologists, free sunscreen samples, and you can drop off your empty AVEENO lotion tubes to be sent to TerraCycle! $0.02 for each tube collected on the tour will be donated to the Skin Cancer Foundation.
More information about the tour and a list of upcoming tour dates can be found by going here: http://www.skincancer.org/road-to-healthy-skin-tour-2010.html. Of course, the tour was near me in May and I had no clue it was here, so I missed it, but hopefully you can make it!
I applaud Aveeno in making this effort. Way to go, Aveeno!! Not only recycling but paying the cost for the consumer to be able to recycle as well. This Mama is impressed.
>Wow! I didn't know this, I use tons of Aveeno. Thanks for letting me know. : )
>I will definitely be recycling my Aveeno tubes. We're huge Aveeno fans. I'm glad I stumbled across your blog and this post.